Consumer products

LICENSING

Rai Com manages all rights and trademarks belonging to Rai and third party companies through the caruful monitoring of the entire value chain related to the commercial development of a brand. The Consumer Product division oversees the development of a trademark, from the brand building phase (through the management of marketing activities targeting consumers and retailers), right up to the stipulation of commercial agreements between Italian companies and their international counterparts.

Our current catalogue includes also the property Il Collegio (click for video).

 

Since 2014, Rai Com has made its mark as a frontline publisher and has launched countless initiatives inspired by successful and highly focused TV game shows. The weekly Reazione a Catena (a collection of puzzles and brain teasers), Pj Mask magazine, Ricky Zoom activity books, Molang books and Pechino Express travel books are some examples of the many works published to date.