ADE
Program 2024

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ADE Apulia Digital Experience

II Edition | October 25th – 27th, 2024 | Film House, BARI

After the success of last year’s edition, the program for the second edition of ADE will dive even deeper into the application of artificial intelligence in the industry, exploring its legal implications and ways for content creators to protect themselves. We will also examine the creation of immersive content, the latest developments in the metaverse, and how digital innovations are shaping not only new production methods but also redefining business models across the industry.

Dopo il successo della scorsa edizione, il programma della seconda edizione di ADE andrà ancora più in profondità sull’applicazione delle intelligenze artificiali nell’industria, le implicazioni legali e le maniere per i produttori di contenuti per tutelarsi, analizzeremo la creazione di contenuti immersivi e gli sviluppi nel metaverso e come il digitale sta creando nuove forme produttive, ma anche nuovi modelli di business per l’industria.

DAY 1
Friday – October 25th, 2024
Program curated by Age of Games

9:00 – 9:30 AM
Presentation
VIDEO GAMES & HIGH CULTURE
By Age of Games
Speakers: Fabio Belsanti (CEO & Founder, AgeOfGames & CyberScrivens), Roberto Talamo (Researcher, Pegaso Digital University), Marco Accordi Rickards (Advisory Board Member devcom, Director Fondazione Vigamus)

9:30 – 10:30 AM
VIDEO GAMES & PHILOSOPHY
Speakers: Léon Hanssen (Editor-in-chief of “Into the Magic Circle”)

10:30 – 11:30 AM
GAME DEVELOPMENT – Part I
Speakers: Marta Fijak (Game Design Expert & Creative Director), Artur Ganszyniec (Narrative Designer), Lena Falkenhagen (Narrative Design & World Building Specialist for novels and video games)

BREAK

11:40 AM – 12:30 PM
HISTORIA LUDENS
Speakers: Antonio Brusa (Professor University of Bari & Founder Historia Ludens), Claudia Villani (Professor, University of Bari), Fabio Armenise (Archeologist & Founder of Stratos Association)

BREAK

12:40 – 1:30 PM
GAME DEVELOPMENT – Part II
Speakers: Daniele Azara (Creative Director, Stormind Games), Ennio De Nucci (Game Designer & Author)

LUNCH BREAK

2:30 – 3:15 PM
VIDEO GAME, FILM & WAR
Speakers: Massimiliano Italiano (Researcher, Società Italiana di Storia Militare), Virgilio Ilari (President, Società Italiana di Storia Militare, Contributor LIMES)

3:15 – 4:15 PM
GAME DEVELOPMENT – Part III
Speakers: Elisa Di Lorenzo (CEO, Untold Games), Matteo Sosso (Game Director, Untold Games)

BREAK

4:30 – 5:30 PM
VIDEO GAMES, PEDAGOGY & SOCIOLOGY
Speakers: Raffaele Di Fuccio (Professor of Special Pedagogy, Università Digitale “Pegaso”), Andrea Tinterri (Professor of Experimental Pedagogy, Università Digitale “Pegaso”), Alessandra Micalizzi (Professor of Sociology of Cultural and Communicative Processes, Università Digitale “Pegaso”)

5:30 – 6:30 PM
VIDEO GAMES, CINEMA & NOVELS
Speakers: Lukha B. Kremo (Writer & Founder Kipple Officina Libraria & CyberScrivens), Maico Morellini (Writer & Founder CyberScrivens)

DAY 2
Saturday – October 26th, 2024

10:00 – 10:30 AM
WELCOME SPEECH
by Anna Maria Tosto (President, Apulia Film Commission)and Roberto Genovesi (ADE Artistic Director)

10:30 – 11:15 AM
FUNDING INNOVATION IN EUROPE
Speakers: Andrea Coluccia (Project Officer, Creative Europe Desk Italy Media Bari), Diego Grammatico (Games London), Massimo Modugno (Production Manager, Apulia Film Commission)
Moderator: Federica Pazzano
In collaboration w/ Creative Europe Desk Italy Media Bari and Games London

BREAK

11:30 – 11:50 AM
Presentation
RE-IMAGINE CABIRIA (Short Film, 10’)
Presentation by Nicola di Meo (CEO, Unspace)
Introduction by Oscar Cosulich
In collaboration w/ Rai Cinema

11:50 AM – 12:15 PM
MOVIES IN THE METAVERSE, METAVERSE IN THE MOVIE THEATRE
Speakers: Gennaro Coppola (CEO One More Pictures and Vice President Unione Editori e Creators Digitali ANICA), Sara Tirelli (Director, CSC Immersive Arts)
In collaboration w/ Unione Editori e Creators Digitali ANICA

12:15 – 12:45 PM
Panel Session
A CLOSE LOOK AT THE AI ACT: IMPLICATIONS FOR THE FILM AND AUDIOVISUAL INDUSTRY
Speakers: Marina Lanfranconi (Principal of KPMG Intellectual Property, Media and Technology Practice), Francesca Vessia (Full Professor of Business Law, Antitrust and IP, University of Bari Aldo Moro)
Moderator: Federica Pazzano

LUNCH BREAK

2:30 – 3:15 PM
Panel Session
DIGITAL TRANSFORMATIONS: THE NEW FRONTIER OF CONTENT
Speakers: Marco Lanzarone (Director of Digital Radio and Podcast, Rai), Claudia Sasso (Head of Digital Formats Scouting and Analysis, Rai Digital & Transmedia)
Moderator: Max Giovagnoli

3:15 – 3:45 PM
Keynote
EVOLVING LANDSCAPES: IS TECHNOLOGY NURTURING CREATIVITY?
With Derrick De Kerckhove and Maria Pia Rossignaud

BREAK

4:00 – 4:45 PM
Panel Session
LICENSING IN THE DIGITAL ERA
Speakers: Paola Furiosi (Head of IP, IT & Digital PwC TLS), Steve Manners (Licensing International UK), Lorenza Primavera (Licensing Sales & Marketing Executive, Paramount Global)
Moderator: Federica Pazzano

4:45 – 5:30 PM
Award Ceremony
DIGITAL LICENSING EXCELLENCE AWARDS
Jury Members: Steve Manners (Licensing International UK), Alessia Auriemma (Metaverse Manager, PwC Italy), Ute Stauss (Licensing International Germany)
Hosts: Steve Manners, Federica Pazzano

DAY 3
Sunday – October 27th, 2024

10:00 – 10:30 AM
Panel Session
AI IN FILM & AUDIOVISUAL
Speakers: Bruce Rabinowitz (Media Lawyer), Mateusz Miroslaw Lis (AI Engineer & Film Producer, Sophia), Nicola Grandis (CEO, ASC27)
Moderator: Federica Pazzano, Max Giovagnoli

10:30 – 11:15 AM
Panel Session
BUILDING IMMERSIVE STORYTELLING: VR, AR & METAVERSE
Speakers: Omar Rashid (Immersive Film Director), Alessia Auriemma (Metaverse Strategist, PwC), Federico Turani (Film Director & Producer, Ibrido Studio), Mark Mertens (COO / Producer, Fabrique d’Images)
Moderator: Max Giovagnoli

BREAK

11:30 AM – 12:30 PM
Panel Session
VIRTUAL PRODUCTION FOR FILM AND AUDIOVISUAL
Introduction by Antonio Parente (Director, Apulia Film Commission)
Speakers: Nicola di Meo (CEO, Unspace), Daniele Barone (Founder, Biunivoca), Lorenzo Raffi (CEO, Edge Lab), Pasquale Croce (Virtual Production Designer & Supervisor, STS Communication)
Moderator: Marco Accordi Rickards

12:30 – 1:00 PM
Round Table
BUILDING GLOBAL IPs – Part I
Speakers: Diego Grammatico (Business Development Executive, Games London), Francesca Ettorre (Producer & Head of Live Action Film & TV, Movimenti Production), Fabio Belsanti (Founder, Age of Games)
Moderated by: Max Giovagnoli, Federica Pazzano

LUNCH BREAK

2:00 – 3:00 PM
Round Table
BUILDING GLOBAL IPs – Part II
Speakers: Diego Grammatico (Business Development Executive, Games London), Giovanni Caturano (Innovation & Communication Director, Mare Group), Daniele Lunazzi (Head of Product Marketing, Juventus Football Club), Gianluca Ferrara (Head of Italy & International Toys, DeAPlaneta Kids & Family)
Moderated by: Marco Accordi Rickards, Federica Pazzano

3:00 – 3:30 PM
Panel Session
TECHNOLOGICAL ADVANCEMENT IN ANIMATION AND VFX
Speakers: Raul Cacciamani (Animation Supervisor at Dimension Studio/DNEG360), Euclide Della Vista (Presidente Fondazione ITS Apulia Digital Maker), Mario Baluci (3D Artist, Visual FX Supervisor, Motion Designer, Trainer)
Moderator: Oscar Cosulich

3:45 – 4:30 PM
Award Ceremony
A VISUAL STORYTELLING OF PUGLIA THROUGH AI
Hosts: Max Giovagnoli, Marco Accordi Rickards