Rai Com – rich offering at MIPCOM Cannes 2024

Rai Com showcased an extensive selection of content at MIPCOM 2024 in Cannes, one of the world’s most prominent international audiovisual markets, which recently concluded. Among the new titles that stood out were the TV series “Stucky” starring Giuseppe Battiston, “Libera” featuring Lunetta Savino, “Leopardi” with Leonardo Maltese, and “Gerri” starring Giulio Beranek. Other popular series included “Kostas”, “Il Clandestino”, “Imma Tataranni”, “Le Indagini di Lolita Lobosco”, and “Vincenzo Malinconico”, among many others.

In addition to these TV series, Rai’s catalog offered a diverse range of content to international buyers, including TV movies, documentaries, and artistic productions, such as operas staged at some of Italy’s most prestigious theaters.

Sergio Santo, CEO of Rai Com, expressed his satisfaction with the outcomes of this year’s MIPCOM:
“We are extremely pleased with the results achieved at this edition of MIPCOM. At the conclusion of the event, we can confirm a growing interest from international markets in our content. Rai’s productions continue to stand out for their quality and diversity, ranging from TV series to documentaries, from animation to films. We have strengthened strategic relationships with partners in Europe, Asia, and the U.S., and we are in advanced negotiations to distribute some of our flagship productions on global platforms. The success of recent titles demonstrates the universal appeal of our stories, which are deeply rooted in Italian culture yet capable of resonating with a global audience. This MIPCOM reaffirms Rai’s central role in the international audiovisual landscape, and we are confident that the ongoing negotiations will lead to significant new agreements for the worldwide distribution of our content.”

Rai Com’s presence at MIPCOM highlighted its continued importance in the global media market, positioning Italian content as both culturally rich and internationally appealing.