Rai Com attends the Kids Marketing Forum 2024,
in Milan on March 7 

The Kids Marketing Forum is the only Italian event dedicated to family marketing and Gen Z strategies. Telling about the future, the dynamics of family friendly narrative, between contents and media, targeting Generation Alpha and Generation Z. During the Forum, the Rai Group subsidiary will present its listing of licensed brands and will contribute to the Generation Z conference with a focus on case history drama Mare Fuori, while data and research on the 16/18 year-old target audience will be analyzed.