Paddington’s adventures on Balocco easter eggs

Red hat, blue raincoat, suitcase in a hand, and lots of irony. The friendly Paddington bear, character from Anglo-Saxon literature who is the protagonist of Rai Yoyo’s television afternoons (from Monday to Friday at 5:15 pm), now stands out on the Balocco confectionery company «Easter eggs » through a licensing agreement with Rai Com. Previously, Rai Com had already licensed The Adventures of Paddington in Italy for a production of merchandising such as puzzles, editorial products, also for newsstands distribution.