Rai Com manages all rights and trademarks belonging to Rai and Third Party companies via accurate monitoring of the entire value chain related to the commercial development of a brand. The Consumer Product division oversees the development of a trademark, from the brand building phase (via management of marketing activities aimed towards consumers and retailers), right up to the settlement of commercial agreements between Italian companies and their international counterparts. Since 2014, RaiCom has made its mark as a frontline publisher in the newsstands' sector and has launched countless initiatives inspired by successful and highly focused TV game shows. The monthly Detto Fatto magazine and the weekly Reazione a Catena (a collection of puzzles and brain teasers) are 2 examples of the many works published to date.

LICENSING

Rai Com manages all rights and trademarks belonging to Rai and Third Party companies via accurate monitoring of the entire value chain related to the commercial development of a brand. The Consumer Product division oversees the development of a trademark, from the brand building phase (via management of marketing activities aimed towards consumers and retailers), right up to the settlement of commercial agreements between Italian companies and their international counterparts.